November 25, 2008 – Marketing Coup, Moncton Businessman Jumps off 876-foot Bridge

MONCTON, NB – A Moncton businessman has taken his 2008 marketing efforts world-wide with an 876-foot plunge from the New River Gorge Bridge in West Virginia.

Don Goguen, an avid sky-diver and president of Prelam Enterprises, producer of the Just’a Drop bathroom freshener, took part in the annual base jump which turned into an added bonus for his firm. CNN was shooting and broadcasting the event live so Prelam designers seized the opportunity and created a large banner to hang alongside the bridge where participants would be jumping from.

“This is a new type of marketing for us,” says Goguen. “The plan worked. Besides the live broadcast, photographers and journalists from all over the globe were covering the event. Millions of people saw our product advertised.”

Historically, Prelam relied mostly on media coverage to get information out to the public. “We simply didn’t have the money to market the product massively. The reason the product survived is because it works, and people understand its value.” But in the last year, the firm attracted investment dollars and set out on a substantial marketing program. Sales have shot up, and continue to rise.

In Canada, the Just’a Drop is sold in most of the major retailers plus supermarkets and pharmacies from St. Jonn’s to Vancouver. It is also sold in the United States. Advertising and publicity generated in recent months have attracted interest from 56 countries including Australia, China and Ireland, where the Just’a Drop is already on the shelves.

For skydiver and businessman Don Goguen, the prospect to replicating the feat next year is simple – it’s a done deal. “Just’a Drop will be sponsoring this world class event again in 2009.”

March 5, 2008 – Just’a Drop to be Once Again Featured on CNBC

Moncton – March 5 2008 – Just’a Drop Co-Founder and VP, Luc Jalbert, has been called for a repeat performance on “The Big Idea”, CNBC’s show about business ideas … and business success, with host Donny Deutsch.

“This is great exposure for Just’a Drop, and also an amazing opportunity to inform people about the benefits of this product.” said Luc before leaving for the taping at CNBC television studios in New York.

Luc appeared on The Big Idea in July 2007. He is invited back based on popular demand. “This also fits with our business plan as we are launching a new wave of
marketing.” he added. Since July, the company has been active updating the packaging and planning the television campaign that launches this spring in Canada.

Just’a Drop is now sold at Wal-Mart, Shoppers Drug Mart, Loblaws, Sobeys, London Drugs, Home Hardware, Federated Co-op, Atlantic Co-op, Lawtons Drugs, Super Drug Mart and Jean Coutu.

Just’a Drop is a non-toxic, plant extract-based formula that works immediately in the toilet to create a barrier through which offensive odours can’t escape, thus
eliminating the odours before they become a problem. As Jalbert puts it, “Just a drop and you’re good to go.”

Prelam Enterprises Ltd., a Canadian company founded in 1999 and specializing in innovative, high quality air freshening products, is based in Moncton, N.B.

July 16, 2007 – The Sweet Smell of Success

Moncton, July 16, 2007: Luc Jalbert, an ambitious entrepreneur from Moncton, has once again made his way to New York, this time for a special appearance on CNBC’s “The Big Idea” with Donny Deutsch.

The program introduces the viewer to men and women who have made their fortune with their Big Idea. Jalbert was invited to discuss his revolutionary toilet odour neutralizer, Just’a Drop, a tiny, sweet smelling liquid that has been making its way across North America since 2004. The product has been creating quite a buzz, to say the least, and our neighbors to the south can’t seem to get enough of it.

Last year, Luc and his “Poo Crew” headed down to Times Square, armed with a toilet and a survey entitled “Be an Odour Voter.” The survey asked consumers to “sit down and be counted!” and contained questions like “Are you a public avoider?” or “How long before it is safe for someone to enter the bathroom after you?”

The toilet attracted quite a crowd including, a very special guest, The Naked Cowboy. He too sat down to be counted and played a little ditty while he filled out the questionnaire. The story was featured that day on the Howard Stern show and the video documentary later on CBC Venture, back home here in Canada.

Filming for “The Big Idea” with Donny Deutsch took place on Tuesday, July 17th with the show airing on Thursday, July 19th at 10 PM / 1 AM ET. This is sure to be an enlightening and entertaining event not to be missed.

June 1, 2005 – Moncton Company Launches the Next Advancement in Air Care.

Moncton, New Brunswick – Prelam Enterprises of Moncton has officially brought household air care to new heights with the addition of an innovative new automatic air freshener to their product lineup in many retail stores across Canada.

The Easyfresh Metered Spray Dispenser hit the shelves and is now available in many retail stores, becoming the first of its kind in Canada. The new and innovative smart aerosol air freshener works automatically to continuously neutralize malodors leaving your home with a pleasant aromatic scent all day long.

This revolutionary new dispenser contains a smart chip, programmed to release a light burst of long lasting fragrance at regular time interval all day long. A light sensor gives customers a broad choice of settings, allowing the dispenser to operate with settings for day, night and 24 hours a day.

Luc Jalbert and Don Goguen, the owners of Prelam Enterprises, announced that Easyfresh starter kits and refills would be available July 23rd at Jean Coutu stores across eastern Canada. Refills are available in two fresh new fragrances – Spring Blossom and Clean N’Fresh.

May 30, 2005 – Prelam Recognized For Bringing Innovation To Household Cleaning Category

Montreal, Quebec – Prelam Enterprises goes up against large corporations like Proctor & Gamble and S.C. Johnson at the Canadian Council of Grocery Distributors (CCGD) 12th Annual Canadian Grand Prix New Product Awards.

Prelam Enterprises of Moncton was among the list of finalists competing in the Household Cleaning Category with their new product, Just a Drop Magic Odor Neutralizer at the Grand Prix Awards Gala held Sunday night. Others companies competing in this category were S.C. Johnson, Proctor & Gamble and Prolav Soap Inc. walking away with the prize.

The selection was based on several criteria, including innovation, packaging and design, labeling, pricing and overall benefits to the consumer. Grand Prix products were to be innovative and demonstrate exceptional value and quality compared to other products in their category.

A crowd of over 800 delegates was present at the Awards Gala, an exciting industry event where the master of ceremonies was Ben Mulroney, host of Canadian Idol and etalk Daily.