June 2006

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Moncton Couple Wins Bathroom Makeover

The air was smelling sweet yesterday for a retired New Brunswick couple who won $10,000 by attempting to mask embarrassing toilet odours. The couple bought Just’a Drop bathroom odor eliminator at a Moncton Wal-Mart store and filled out a ballot to win $10,000 to renovate their bathroom.

To read more, click here.

May 2011

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Just’a Drop is just the thing for GI sufferers

Just’a Drop is an air freshening product developed to block (rather than mask or overpower) bathroom odours. It contains a combination of concentrated plant extracts that work to neutralize odours by forming an instant, deodorizing barrier on the surface of the toilet water – with just one drop. Simply add a single drop from the discrete bottle into the toilet before use. One smal 15 ml bottle lasts for about 400 uses.

To read more, click here.

January 2009 –

 

The Big Idea With Donny Deutsch

 

 

 

 

Excerpt from the Big Idea book

Here’s one you’ll love. A problem every human being has that’s a little delicate. Luc Galbert came on the show to discuss his solution to this unmentionable, but very real issue, bathroom smells. The idea came to him when he was at his mother in-law’s house and he had to go. With no air fresheners in sight, he considered locking himself in the bathroom until he died of embarrassment. In that moment, Luc had an inspiration: “Everybody’s gotta go.” What if it was possible to eliminate bathroom smells altogether-not just cover them up with floral scents, but get rid of them? Over the next year, Luc researched the problem, and ultimately aligned himself with an Asian manufacturer who devised a natural, nontoxic formula, which he called Just a Drop. The idea was to squirt a single drop into the toilet before you go, and, like magic-no bad smells. Luc tested his product by starting with everyone he knew. He gave bottles to his doctor, dentist, friends, neighbors-and the response was beyond enthusiastic.

To read more, click here.

July 2006

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The sweet smell of success

This is Luc Jalbert’s $10 millions dilemna: how can he get people to talk about what they leave in the bathroom? he answer, he believes, could transform his kitchen-table company into a $10 millions success story, almost overnight. But only if this forty-years-old entrepreneur from Moncton , N.B., can get people talking that is. His tool of choice: the toilet bowl. The location: Montreal Grand Prix, Manhattan’s Square Garden or Toronto’s Canada Day.

To read more, click here.

June 2006

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Moncton takes fresh air to the Big Apple (Time & Transcript)

A Moncton based company is using some guerilla marketing tactics to take on air-care industry giants like Proctor & Gamble and SC Johnson.

Moncton’s Luc Jalbert, vice-president of Prelam Enterprises, and his business team followed the stink all the way to Times Square in New York City this week to bring their Just’a Drop air-care product to the masses.

Just’a Drop, which is available in Moncton and nation-wide at Wal-Mart and Jean Coutu, is described as “the only air-care product that suppresses unpleasant bathroom odours at the source – before they escape into the air.

To read more, click here.